WTF am I?

By now we’ve been trained to record only those behaviors that reflect well on ourselves, lest our employers interpret our cocktail-crushing prowess the wrong way. But Facebook’s privacy settings are clumsy and easy to circumvent. Elsewhere, blog posts, life-tracking data, consumer preferences, and check-in beacons can just as easily be ripped from their context and misdirected to an unintended audience – and meanwhile, the social networks, publishing platforms and shopping hubs just keep multiplying. For those young people interested in running for office, this poses considerable danger.

[…]

Contrary to the language and ethos of popular social networking sites, our identities are not fixed and singular. Our “authentic selves” or “essential attributes” cannot be articulated on a single profile like a Pokémon card. Thinkers have long disputed the idea of a static identity, since such a notion would ignore how we associate in different contexts, the way our speech changes depending on our speaking partner, how varied environments shape our growth, and all the ways in which we experiment and imagine, pretend and explore.

Individuals whose life stories buck standard social scripts—immigrants, LGBT youth and ethnic minorities—are more aware of this than most. Members of these groups often navigate several social realms, swapping different speech patterns and modes of behavior depending on the context. As the much-missed Dave Chappelle once said, all black Americans are bilingual, equipped with one language for the street and another for the job interview. This ability to develop and express one’s dynamism, and to control one’s appearance based on a particular audience, is stifled by pervasive exposure.